“No, no, no. I can’t be a brand.” said Holley Gerth.
What made her change her mind?
“Publishers, readers, and partners wanted to know who I was and what I was all about. A personal brand was a concise way to share my heart and my message effectively. But I was still nervous.”
So, what was one idea that changed her mind and enabled her to embrace her brand?
It’s a secret that Stephanie told her and it made all the difference.