You may think you can pull your personal brand out of thin air and make it {you} into anything you want. It’s a persona, right?

Actually, your brand is who you already are.

Your personal brand is about combining words and visual elements that communicate who you are with the rest of the world. Your personal brand includes insights and understanding into who God has made you to be so you can better serve others.

In our little episode of TV by Squee! we’ll answer where your brand comes from, how to know who your target audience is and why you need a brand promise.

{If you’re struggling with your tag line, we have the answer to your dilemma, too. It’s much simpler than you think.}

“No, no, no. I can’t be a brand.” said Holley Gerth.

What made her change her mind?

“Publishers, readers, and partners wanted to know who I was and what I was all about. A personal brand was a concise way to share my heart and my message effectively. But I was still nervous.”

So, what was one idea that changed her mind and enabled her to embrace her brand?

It’s a secret that Stephanie told her and it made all the difference.